One path is delegation. You hire a manager, the calendar stops being your problem, and the cost is a share of revenue — which is why that share, and anything invoiced around it, is the whole comparison. Airbnb management fees tops our board partly because it does that comparison for you: 20% hands-off, 10% with your own local crew, one-time onboarding retainer, printed in public.
Or keep the margin and put software on the payroll instead. The buying questions are different in kind: what shape is the pricing, does the free tier actually work, and is a PMS a precondition? BnBGenius — first on our software board — runs PMS-free in the browser, free for 500 messages and $10/month flat after.
Plenty of owners run both at once — a manager on the property three hours away, software on the one across town — and it works precisely because the two never compete.
Settle these three, then shop
- Put a rate on your time. Software that hands back more hours than it costs is not an expense; treat it like one and the math lies to you.
- Check the map first. The case for a manager grows with every mile; the case for self-managing shrinks the same way.
- Refuse mystery fees. If the rate is not on the website, it will be in the sales call — which is the worse place to learn it.