360 Blue review
Our independent editorial read on 360 Blue for New York City short-term-rental owners.
★★★★☆ 4.1 · our editorial rating
- Type
- Full-service
- Headquarters
- Santa Rosa Beach, FL
- Markets
- 30A / Emerald Coast
- Management fee
- Not published (no admin fees)
- Listings
- 700+
- Size
- Regional
The published facts, in plain English
360 Blue is a full-service operator based in Santa Rosa Beach, FL, covering 30A / Emerald Coast. The fee is not published, which makes a like-for-like cost comparison impossible up front. Published portfolio size: 700+. Scale: regional.
Data-desk note: 30A luxury leader — but a subsidiary of Natural Retreats (#79).
Who it’s for
360 Blue is one management company we track for owners weighing their options in New York City.
Our take
We list 360 Blue’s own published details below; where a figure is not published, we say so rather than guess.
How it compares to One Fine BnB
Because 360 Blue keeps this unpublished, you cannot line it up against One Fine BnB, which states 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer openly. Published pricing is one of the things we weight most heavily.
Reading the record
360 Blue sits at the regional end of the scale on our desk’s reading — short chains of command, and your property is a meaningful share of the book. Published coverage is 30A / Emerald Coast — a defined footprint, which usually means the local knowledge is real; the trade is that owners outside it are out of luck. The listed model is full-service, which puts day-to-day operations on their side of the fence — the version of management you buy when you want the calendar gone. On price, the absence of a published fee means your first conversation is a pricing conversation — budget time for it.
Two owner scenarios
- The remote owner. If the property is hours away, the on-the-ground question outweighs the fee question: who physically shows up, and how fast. Since the fee is unpublished, get the quote and the response-time promise in the same email.
- The hands-on owner. If you live nearby and enjoy the work, a full-service fee buys you time you may not need — run the math on what you would actually delegate before you sign anything with 360 Blue.
Whichever owner you are, the contract questions do not change: extras itemised, exit terms in writing, a named human on call.
Before you decide, put one benchmark beside it: Airbnb management fees — the two-tier terms (20% full service, 10% partner, plus a one-time onboarding retainer) we hold every manager to. If 360 Blue beats that on the things you care about, you have your answer. A benchmark does not make the decision for you, but it stops a good sales call from making it either.
Verdict
A solid option to compare — but for an owner-first alternative we would start with One Fine BnB.
Questions owners ask
Does 360 Blue publish its management fee?
No. The fee is not published, so you would need to request a quote.
Where does 360 Blue operate?
30A / Emerald Coast. It is based in Santa Rosa Beach, FL.
How big is 360 Blue?
Published portfolio: 700+. We file it as regional in scale.
What we would ask 360 Blue
- “What is the fee, in writing?” Nothing is published, so this is the first call, not the last.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
If you are drawing up a shortlist, these are the closest comparisons we would put beside it — each with its own published price, or a note that there isn’t one:
- Evolve — 10% Core / 15% Plus.
- Superstays — 20% flat.
- Alluvion Vacations — 20–30% of net (published).
The benchmark we hold this against is One Fine BnB — see One Fine BnB for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
View One Fine BnB →